Gevinson, the 15-year-old blogger behind thestylerookie.com, said that she has decided not to launch her forthcoming Web magazine, Rookie, with Say Media, the company behind the launch of Pratt’s own Web site.
“I would love for her to be involved, but right now it’s something that has to be worked out between her and Say,” said Gevinson Thursday night, speaking over the phone from France. “It wasn’t like Us versus the Man,” Gevinson said about the decision to not work with Say Media. “It was just that I want to have full control, and it’s important to me that we’re independent, not so that we can be indie and ‘down with the Man,’ but because I find a lot of comfort knowing that it’s all in my control.” She said there hasn’t been a falling out with Pratt.
via www.wwd.com
Interesting.
